Wandering Wandering Star

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. […]

Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.

And it’s that process that is the magic.

Before Xbox and PlayStation, there were arcades and before arcades, there were playgrounds. Before playgrounds? There was just play.

#justplay

The best reminder of appreciating something you already have…

Crispin hires smart, creative people who are expected to adapt quickly to any account, vertical or project. The Walternate of design consultancies who focus on filtering for the square pegs to fit the square holes. It’s a work-in-progress philosophy that flies despite self-generated turbulence.

Wind shears happen. And the roller-coaster drop flips stomachs. But the sailplane stays aloft. Ready to soar.

Stay comfortable within a steady, organized, ordered world. The local Amtrak stopping at every station in regular intervals and shutting down service at ‘reasonable’ hours.

Or strap on some wings. And don’t be afraid of falling. Or of heights.