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Strategy:

1) an understanding of where you are now, 2) a clear sense of where you want to end up, 3) an assessment of what stands in between, 4) a decision about how to approach the challenge, and 5) a specific course of action to undertake.

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I hear Bastille and wistfully think, ‘lo-fi Alphaville reincarnation’.

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You don’t have to work hard at persuading clients to take innovative ideas forwards.

If you are able to paint a longer term vision and show your customer which initial small logical steps to take, which are beneficial and which prove your concept as you go, then progress is easy.

A lesson we try to teach AD/CW/CD teams, every day. “It’s Cool!” isn’t enough. “It will have great P.R. value” isn’t enough. Your director-level client might buy it. But the C-suite demands the bigger picture stretching out into the future.
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Ira Glass on perseverance, working through the creative process, and… just. doing. the. work.

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Cylon Ghosts in the Garage  (Miami, 2012)

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We think we understand the rules when we become adults but what we really experience is a narrowing of the imagination.

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Aspirations…

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