Wandering Wandering Star

… the whole thing for me in adapting the script was why is this person here? What are they really going through?

When you know why they’re there, and you can tell the actor, and you design this scene so that everybody’s, point of view is showcased, everybody’s moment is worth having, then it’s the same as making a superhero team movie. It’s the same as writing The Avengers, it’s the same as doing Buffy.

It’s everybody is here for a reason and they deserve, while they’re on film, or on the page, for people to know what it is, even if we don’t like it.

I mean it’s potentially the most offensive show in the history of television. And to me it’s also the most pure feminist and empowering statement I ever made.

It’s somebody building themselves from nothing. As has been told in legend and is actually true, I thought of it because I was having lunch with Eliza, and she was talking about what everybody expected from her. “Well, these people say I should be this, and these people say I should be that.”

And I was like, oh, click, that’s the show. And I know what the name is. And when I know the name, that’s usually a bad sign.

I literally went home and said to my wife, “Honey, I accidentally created a Fox show.”

I was told at least once by an executive that, “You’re putting too much visual information on a page.”

It’s like, well, you know I’m not going to be sad about that. Let’s reach for that.

Because I wanted Buffy to be cinematic. I didn’t want it to look like what I refer to as “radio with faces.” Because back then, the technology still being somewhat antediluvian, it was like, “Well, I could light her head and her shoulders, but that will take an extra 40 minutes.”

– Whedon

‘Customers’ are a repeating pattern of behaviour that expresses itself in people – from the point of view of a company, it doesn’t really matter who that person is when they walk into a store.

Throughout the marketing process, we spend a lot of time trying to understand the kind of people who are most likely to buy, but behavioural economics and decision research all suggest that ‘where’, ‘what’ and ‘when’ are at least as important as ‘who’.

[If] we know where you are [via a check-in, for instance] and what you want to buy – intention and location, very useful context to market to.

So we can look to market to contexts, instead of people, now that we have access to proximity and intention data that can suggest context.

For people, business and the behaviour that is customers, it’s not just where you’re at that’s important, it’s what’s around you.

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The biggest influences on you are the people you spend the most time with – usually the people you work with.

Behaviour is socially contagious within certain parameters.