What was the best advice Paul Graham gave you?

“Do things that don’t scale.” It’s better to have 100 people love you than to have 1,000,000 people like you. Go to New York to build your company, he said. Don’t stay in Mountain View. Go to New York. That was the best advice we ever got.

“Do things that don’t scale.” What does that mean?

Create the perfect experience however you need to do it, and then scale that experience. Every company that makes something is just two things. It’s creating an experience. And then it’s multiplying them.

We care about just two things: How great that one experience is and how many we make. Too many people start in technology with “how many you sell” and then they try to make it better. A lot of movements start with a small set of evangelists.