/

…recognize what the designer’s role in product design really is.

The designer’s role is to understand the problem space, including the market, the people, and what the people are trying to do. Then they have to make decisions about the product that directly affect the people using it, that direct their attention in certain ways, that add capability, that remove capability, and very often constrains the way some people will use it.

This is a good thing. Designers should be making tough choices and avoiding one-size-fits-all approach. When you design for everyone, you design for no one.

/

http://bit.ly/listen4