You need to choose.

Customers hear you say, “here, I made this,” and they buy or they don’t buy.

Clients say to you, “I need this,” and if you want to get paid, you make it.

The customer, ironically, doesn’t get something custom. The key distinction is who goes first, who gets to decide when it’s done.

The provider is rarely better than the clients he is able to attract. On the other hand, the creator often gets the customers she deserves.

– Seth

// This is the behind-the-scenes mental shell game when you are in the client-service business of a design consultancy or agency for x% of the day and you are  a creative person who needs to produce personally relevant (not for a client, but for youserlf) work for z% of the day.