Thinking about the weak Instagram revisionist response & re-reading “A Wake-up Call for YSL’s PR Team” http://bit.ly/VWoXaa

“Ultimately, this kind of behaviour is not only arrogant, it also reveals a fundamental misunderstanding of how winning brands are built in today’s world. Successful brands aren’t defined by a set of rules conceived in the control tower of a company’s headquarters and broadcast to the world. They are ideas that live in conversation with the world. They can’t be dictated. They must be nurtured.”