“Writers love a challenge like the one we posed them — i.e., making up a story inspired by an object they’ve never seen before. Our contributors met the challenge with wildly imaginative, deeply moving, and darkly ironic stories. They wrote letters, email solicitations, memoirs, operating instructions, public notices, diary entries, wine-tasting notes, and public ordinances. Some crafted rich character studies, others told tales through whipsaw dialogue or internal monologue. Some took bold experimental risks, while others opted for evocative minimalism or genre fiction.

It turns out that once you start increasing the emotional energy of inanimate objects, an unpredictable chain reaction is set off.”

– From the introduction to “Significant Objects ”

// And yet, isn’t this what we do (or *should* do), every time we embark on creating a new digital product or campaign?