“You’ll see I wear only gray or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make. You need to focus your decision-making energy. You need to routinize yourself…
You can’t wander around. It’s much harder to be surprised. You don’t have those moments of serendipity. You don’t bump into a friend in a restaurant you haven’t seen in years. The loss of anonymity and the loss of surprise is an unnatural state. You adapt to it, but you don’t get used to it – at least I don’t.”
Barack Obama, from Michael Lewis’ Vanity Fair piece
POTUS, expressing essentially the same dilemma of the modern consumer/user/customer. Too many choices. And an organically evolving set of behaviour adaptations.