… the fact that someone from outside of the traditional game-writing community calls bullshit on gamification is telling:

Instead of just bombarding us with jingles, corporations will be able to inject their messages directly into our minds with ads disguised as games.

Gamification seeks to turn the world into one giant chore chart covered with achievement stickers — the kind of thing parents design for their children — though it raises the potentially terrifying question of who the parents are.

This, I fear, is the dystopian future of stupid games: amoral corporations hiring teams of behavioral psychologists to laser-target our addiction cycles for profit.