Collaboration is overrated. At least the word is.

What people want is “community,” engagement and highly effective opportunities to work with highly effective people who can get things done. And if those highly effective people are kind of cool and kind of smart they will become your “work friends.”

Then they will become your Facebook friends and you will have Thanksgiving Dinner with them because it’s way more fun and much less stressful than hanging with your own family. And you will be happier at work, and therefore stay longer and then that big nameless, faceless, well-branded corporate entity that signs your paycheck will continue to prosper and thrive, making bazillions of dollars, and then it can hire a phenomenal design firm to build a “campus” for its happy workers, who will stay longer and work more but won’t mind as much because they have a dry cleaner, fitness center and their best friends all within 10 feet of their desk. See how this works?