…the lack of proper attribution is not the same as plagiarism or copyright violation;
no-one is losing out financially by not being credited with an online ‘discovery’.

There is undeniably a joy in finding something ‘new’ and then sharing it with others.

The reality is that there’s no way of knowing who found something first, such is the seething mass of trends, fads and ‘cool links’ circulating on any given day.

Besides, the rabbit hole of attribution can sometimes be dark and deep – how far must we descend to discover the one original source?