You don’t have to work hard at persuading clients to take innovative ideas forwards.
If you are able to paint a longer term vision and show your customer which initial small logical steps to take, which are beneficial and which prove your concept as you go, then progress is easy.
A lesson we try to teach AD/CW/CD teams, every day. “It’s Cool!” isn’t enough. “It will have great P.R. value” isn’t enough. Your director-level client might buy it. But the C-suite demands the bigger picture stretching out into the future.
Wandering Wandering Star 