Portlandia is an extended joke about what Freud called the narcissism of small differences: the need to distinguish oneself by minute shadings and to insist, with outsized militancy, on the importance of those shadings.

Brownstein, who is also one of the show’s writers and producers, told me, “In general, things in a place like Portland are really great, so little concerns become ridiculous. There are a lot of people here who can afford—financially but also psychologically—to be really, really concerned about buying local, for instance. It becomes mock epic. It’s like Alexander Pope’s ‘Rape of the Lock.’ I was standing in line at Whole Foods, and the guy in front of me says, ‘I really wish you guys sold locally made fresh pasta.’ And the cashier says, ‘Look, we do.’ And the guy says, ‘No, no—that’s from Seattle.’ Really? You don’t have a bigger battle?”