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One inevitably thinks of that point made by Ken Robinson, in his very popular TED talk online, that we are meant to be preparing young people for the future but not one of us knows what that future will look like. What we do know is that people need to have powerful ‘learning muscles’, as Guy Claxton has put it, which means that they need to be creative, and questioning, and they need to be resilient – which means that when things go wrong then they are not crushed by this event, but instead know that things going wrong is a normal part of life and something which you can learn from. As educators we should model learning – in other words, show that we ourselves are learning all the time and are engaged in any number of ‘learning projects’ at once.

David Gauntlett, as interviewed by Henry Jenkins… “Studying Creativity in the Age of Web 2.0”

It’s not just education in schools. This is meaningful for any creative practice or environment. Agencies included.

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